Napolact - Light for going night
A content campaign set to show the benefits of two products by placing them into a disputed consuming habit: the night snack.
The two cheese products from Napolact - that claimed an easy and light recipe made out of only two ingredients – were perfectly to be savored in the evening. We explored a disputed consuming habit that our forever-busy target had but were ashamed to recognize: the night snack.
To illustrate how easy is to prepare different snacks even when you don’t have much time at your disposal we developed a series of video recipes prepared with these two Napolact products and filmed in stop motion to emphasize the easiness.
